Do the Right Thing this Easter

Keep Australia Beautiful (KAB), the nation’s lead campaigner for a litter free and sustainable country, is relaunching its historic anti-littering campaign in an effort to motivate Australians to prevent litter and rubbish dumping.

With Easter and school holidays approaching, it’s important for all Australians living and travelling locally to do the right thing by correctly disposing their waste while enjoying the outdoors.

“Whether highway driving, visiting parklands, heading to the beach or enjoying a public space these holidays, we are reminding all Australians that we all have a responsibility to reduce and manage our litter to achieve a litter-free and sustainable environment,” said KAB Chief Executive Officer, Val Southam Southam.

“It is about prevention, rather than cleaning up, and about creating an emotional connection for everyday Australians. We want to influence change in littering behaviour.”

Check out our short video below

KAB’s 2019/20 National Litter Index – a biannual litter survey across 983 undisclosed national sites – counted over 56,000 pieces of litter, with cigarette butts and packaging accounting for 40%, and takeaway packaging making up 16% of the total.

Read more about the Litter Index here